Co-founder Don Vultaggio has confirmed that maintaining Arizona Iced Teat at the 99 cents price point remains a priority for the company, even amidst rising inflation and economic challenges faced by consumers.
Vultaggio emphasized that Arizona Beverages is committed to keeping their products affordable as a gesture of goodwill towards their customers. Despite the economic pressures that have led to price increases in various sectors, Arizona Iced Tea has managed to maintain its low price due to several strategic practices.
Since their introduction in the early 1990s, Arizona’s 23-ounce cans have become iconic for their 99-cent price tag. Vultaggio attributed the company’s ability to uphold this price to efficient production processes, streamlined shipping practices, and the use of thinner cans. These measures help reduce costs and allow the company to pass those savings on to consumers.
The company operates multiple production facilities across the U.S. and Canada, ensuring a steady and efficient supply chain. This geographical spread also aids in minimizing transportation costs, contributing to the overall affordability of their products.
Arizona’s extensive portfolio includes over 100 flavors, ranging from the classic Green Tea with Ginseng to the popular Arnold Palmer blend. The company has also expanded into alcoholic beverages, showcasing its adaptability and innovation within the beverage industry.
Vultaggio has a hands-on approach to product development, personally tasting every potential new drink. This dedication to quality and consumer satisfaction has played a significant role in the brand’s enduring popularity.
In a recent interview with “Today,” Vultaggio reiterated his commitment to fighting price hikes. He expressed a deep connection to consumers, highlighting that Arizona Beverages is successful, debt-free, and wholly owned, eliminating the need to burden customers with higher prices.
The steadfast commitment to maintaining the 99-cent price is not just a business strategy but also a way for Vultaggio and his company to give back to the community. As American consumers continue to grapple with inflation and rising costs, Arizona Iced Tea’s promise of affordability offers a refreshing reprieve.
